Joyn was a membership platform providing fat-positive movement classes designed for every body.
At Nike Valiant Labs, I directed movement videos focused on serving the fat-positive community. Videos were streamable on all major devices including TV, laptop, tablet or phone including Apple TV, Roku and Amazon Fire TV.
In addition to movement classes, I directed, produced, filmed and edited longer form narrative pieces highlighting the instructor's story.
I managed video content platform and provided creative feedback to creative team including editors, animators, photographers and production crew talent on video edits and processes. I created SOPs for video production and editing structures to guide and streamline content.
Client: Nike Valiant Labs
Project: joyn
Project: joyn